The written fake client briefs are an excellent way to practice logo design, illustration, UX design, UI design, web design, graphic design, and writing. Especially after you have practiced using the FakeClients generators, these written practice briefs are a great way to challenge yourself a bit more. You can use some of the briefs for free but to get access to all 202 briefs, upgrade your account.
Hi! I came by some of your work online and love it! The reason I'm contacting you is that I need a logo for my personal brand and was wondering if you could help me out ...
Hi! My name is Malcolm, I am the co-owner of our floristry company Jennifer's Heaven (named after my wife), and we are currently looking for new ways to expand our busin...
Dear, My name is Lorrie and I am the marketing director of DTP Shipping Solutions, a shipping company based in Dallas, Texas. We currently provide shipping services to b...
Hi! We are an up-and-coming startup based in Seattle that develops smart mattresses, called "Som-Num" (from the Latin word somnum, meaning sleep). Our business is still ...
Goodday, I am Will, chief executive officer of Freshly Dropped, a food service that delivers freshly picked meal boxes for you to prepare at home. The recipes and items ...
Hello there, I am Casper, I am writing to you in regard to our company Arctic Travels, a traveling agency that focusses on skiing and snowboarding holidays. On our webs...
Dear Sir or Madam, We are Shoptacle, a large clothing store, with several stores all over the country. We are in desperate need of a UX designer since we are planning o...
Hi there! My name is Chloe Reed, I am an employee at F.I.L.M., a magazine made for film fanatics all over the world. Within F.I.L.M. we discuss all sorts of films from a...
Goodday! My name is Lizzy, and I am a teacher at a small kindergarten. The kids I teach are mainly five or six-year-olds and are currently paying a lot of interest to th...
Hi there, My name is Sadie Waters and I am the manager of FitFits, a large clothing store for men and women. We are currently doing the biggest sale we have ever done s...
Hi there, My name is Frederick, I am a Danish writer and illustrator for fashion magazines. I spend all of my student years studying abroad in loads of different countr...
Good afternoon, I am writing to you in regard to a web design I need. I am Chelsea Ridge, the manager of a small but high-end Mediterranean restaurant. I am currently in...
Good Afternoon, I am George Baskin, regional manager of TimTim, a large general merchandise big-box store. We sell pretty much anything, from electronics to bath bombs ...
Hi! My name is Lauren, I am a student at the New York Film Academy and am currently working on my third documentary. Because I grew up with an artistic family myself, I ...
Hi! We are an up-and-coming startup based in Seattle that develops smart mattresses, called “Som-Num” (from the Latin word somnum, meaning sleep). Our business is still very...
Hi! We are an up-and-coming startup based in Seattle that develops smart mattresses, called “Som-Num” (from the Latin word somnum, meaning sleep). Our business is still very...
Hi! We are an up-and-coming startup based in Seattle that develops smart mattresses, called “Som-Num” (from the Latin word somnum, meaning sleep). Our business is still very...
Hi! We are an up-and-coming startup based in Seattle that develops smart mattresses, called “Som-Num” (from the Latin word somnum, meaning sleep). Our business is still very...
When a company or individual is in need of something that needs to be made by a designer, they generally give the designer a set of requirements that the designer needs to abide by. The client's wishes are part of a document that designers call the design brief. When a company inquires about a designer's services, they will send a design brief outlining who they are and their wishes. A design brief typically starts with a short introduction after which the client describes the company, its history, and various other components like its mission. After this, the client will give a description of their needs. This is a description of what they want the designer to make, improve, or fix and is also known as the problem statement. Many design briefs will unfortunately only include these requirements which can make it hard for the designer to match the design with the client's specific goals. As a design can differ a lot depending on the goals of a company, this also is an important factor to include in a design brief.
How to use a design brief?
As a designer, the design brief is the most important document in the design process. You will use it to get an understanding of what you are going to create. The first step you should take while going through the design brief is to try and get a complete idea of the company (or individual) you are working for. Not only should you get to know the basics such as their company colors and tagline but also the less obvious facts which are often more important. These are factors such as their target audience, objectives, and tone. After researching this, designers often choose to create a mood-board to visualize these characteristics. When you've got a rough feeling of the company, you can start sketching your first ideas while keeping in mind what the client is looking for. Depending on what is stated in the design brief, you can choose to create multiple initial designs for the client to pick from, or you can go through the entire process yourself, creating one final deliverable for the client.
